MoD 3 Case Assign Promotion; Advertising, Selling Essay

MoD 3 Case Assign Promotion; Advertising, Selling - Essay Example ondly, old navy company has targeted this population since it is one of the underutilized potential of the male population since for a long time people have assumed that male population does not like shopping. However, this is fallacious since the only different thing about shopping for the male population is that they have different shopping habits than those for women. These facts on male usage of mobile phones were corroborated by research that was conducted in France, Germany, Italy, Spain and UK which found out that for every female that accessed mobile banking, there were twice as much men who accessed the service; this proved that mobile usage among men was higher compared to that of women. Studies carried out to determine the effectiveness of gender based ads in relation the gender-neutral ones showed that the gender specific adverts were likely to generate more traffic compared to the gender-neutral ones therefore, targeting the adverts towards men would likely bring more traffic to the sites that hosted the adverts online. In addition, it has been found out adverts that are specifically targeted towards men generate up to five times more revenue than the gender neutral ones. Ads that are targeted toward men found out the likelihood of men returning back to the site to make purchases were more compared to those targeting women or the gender neutral ones (Behind the campaign: Old Navy goes after men in new ad push, 2011). Since the promotion was to be in form of mobile content and in online sites such as YouTube and Facebook, the choice of this generation, which is also referred to as the millennials is perfect due to their comfort in using technology (Digital marketing works better for Millennials than TV, 2012; Zeng, Huang & Dou, 2009). In addition, this generation has been used to on demand entertainment and continual stimulation making it perfect for online ads. Due to the demands of this generation, televisions ads would not be effective as they only

Reading Questions Essay Example for Free

Reading Questions Essay He decides that it is a â€Å"false memory† and that they did not matter as long as one knew what the memories stood for; he proceeds to smile at the portrait of Big Brother and his legs convulse as the announcement is made that Oceania won the war. Short Answer Questions for Entire Novel 1. During Winstons stay in the Ministry of Love, OBrien asks Winston, How does one man exert his power over another to which Winston replies, By making him suffer. Explain how The Party is able to maintain control and power over its citizens (proles and party members alike) by making them suffer. Cite examples from the text to support your answer. There are several instances in which The Party makes the citizens suffer; for instance, in part three, Winston’s elbow is smashed as O’Brien identifies himself as a member of the Ministry of Love. It is at this very moment when Winston comes up with the hypothesis that no one can be a hero if they are physically tortured. There is also the example of the party members doing exercises like toe touches (Winston particularly has trouble actually executing the exercises). In a way, this results in the party members having to be even more obedient (since the telescreen watches everything). The telescreen is what controls everything; if you even think of revolting against The Party, you will be terminated; and not a word would be said about it, yet it intimidated the rest of the population (proles and party members alike) because they wanted to avoid being vanished.

The Significance of the Last Stand :: History Historical essays

The Significance of the Last Stand I. Fictionalizing History Relating history of past to history of present [1] What do historians create with the history they account? History is a story that never ends. The events of the present in essence have already happened in the past. Historians try to make sense of the present by deconstructing the past. Only through analysis of the past can one understand the present. I remember playing cowboys and Indians as a child. I would always play the part of the cowboys, and consequently the cowboys always won. At the end of my day's adventure I went to my parents to tell them of my conquest against the Indians. I made certain to include every detail of the battle -- from first charge to last saber stroke. History was made that day in my backyard with the green figurine—soldier on horseback—whose defeat of the Indian nemesis forces was both courageous and honorable. [2] Past history is connected to the occurrences of the present. History repeats itself as present action gains significance from past events. President Clinton was recently impeached. To date he is the first President to receive this less-than-honorable acclaim. In my opinion, no critical repercussions resulted. The only reason why Clinton’s impeachment was important was because it was the first such instance in our nation’s history. If President Nixon had not resigned and had been impeached and removed from office, the importance of Clinton’s impeachment would have appeared far less important in retrospect. Because of the past history of our nation, the present history became significant. II. The Purpose of They Died With Their Boots On Recreation of American Cause 1876 [3] American film demonstrates history as narrative. The historical classic They Died With Their Boots On is a recreation of the history of General George Armstrong Custer’s life. This movie adds to the already prevalent myth of the Boy General. The movie was released in 1941, when Germany, under Adolf Hitler, had control of â€Å"Fortress Europe," and threatened to end democracy as the world knew it. The United States prepared to defend democracy in total war. American soldiers needed a cause to die for.

Boo Radley and Scout

Name: Alliah Turner Date: 12-16-12 Period: 3 The Relationship Between Arthur (Boo) Radley and Jean Louise (Scout) Finch In To Kill a Mockingbird, written by Harper Lee, Scout is an educated six year old child who is very mature for her age. Despite her capability to understand things that most six year can not, she is a bit curious. That curiosity can be viewed as rude and or childish. She is curious about Boo Radley, as to why he never comes out of his house. Scout and her brother, Jem, try to come up with ways to getBoo to come out of his house. This type of behavior can be as rude to others but to them they believe that they are doing a kindness by bringing him outside and enjoying the beauty of the world. Throughout the book their relationship progresses and the children learn that you do not know a person until you see them for the first time. Arthur (Boo) Radley was locked in his house for 15 years and has never been seen by outsiders. Rumors say that he wander the streets of M aycomb in the middle of the night and eats squirrels and possums.One time Boo Radley was cutting newspapers and when his father walk by he stabbed him in the legs, and resumed in cutting his newspaper like nothing happened. The Radley place is viewed like a haunted house in the story, but it is all not true, Atticus teaches his children to not judge anyone unless you â€Å"walk into their shoes†. (Lee 279) The children believe all of the rumors they have heard about Boo Radley. They even start to make some of their own inferences about him based on what they have heard. These feelings about BooRadley start to change when the children begin to find presents in a knothole out side of the Radley place. They figured that they were from Boo Radley. It was a way for him to show them that he wants to be their friend. The children do not realize this until later and then want to thank him by inviting him out for ice cream. They were caught by Atticus and he told him to stop pestering Mr. Radley. On Halloween night, as Jem and Scout were walking home from the school play, they felt as if they were being followed.Scout thought that it might be Cecil Jacobs since he tried to scare her earlier. As it turns out, it was Bob Ewell. Still angered by Atticus's attempts at making him look like a fool, he tried to murder Scout and Jem. Jem has fallen unconsciencely and has broken his arm, leaving Scout to defend for herself. When scout thought that she was going to die, something mysterious had happened. She had realized that she had a savior, but she was not sure on who it was. The next thing she saw was a man carrying Jem home and Bob Ewell dead with a knife in his ribs.When she returned home, Jem was in the bed resting when Atticus told scout that there is someone that she needs to meet. It was Boo Radley, the man she feared the most had saved her life. At that moment Scout is no longer afraid, and treats Boo as an equal. She knows he saved her life and Jem's life, and looks upon him with respect. The power of this moment brings Scout to tears, but, as always, she handles herself with maturity beyond her age. When Atticus found out that Bob Ewell was dead he said â€Å"There's a black boy dead or no reason, and the man responsible for it's dead. Let the dead bury the dead this time†¦. †. (Lee 278) In a sense, one could look at Arthur â€Å"Boo† Radley as the symbol of this novel, the mockingbird. He never really harmed anyone, he just stays inside leaving the people of Maycomb at peace. Scout says that Mr. Arthur is like a mockingbird because telling everyone that he is the mockingbird is like killing him from the inside. It would give him publicity and a person like boo, that is shy, would feel scared from all of it. So it would be like killing a mockingbird.

Anne Sexton

1) The speaker is Anne Sexton, IMO. This poem is one of Anne Sexton's strophic poems, with a clear rhyme scheme and stanza order. The speaker is insane, yet she is able to maintain a sense of reality. She identifies with female oppression. â€Å"Her Kind† was written to lay out Sexton's despair towards the world, while coping with mental illness. 2) â€Å"I have been her kind† means that she closely identifies with each type. This, I believe, is Sexton's transference of her many selves into the poem.She was, in her mind, many different personalities. 3) In the first stanza, the figure is obviously a witch or someone who has beliefs that go against what society dictates, maybe a vixen. In the second stanza, the figure is the woman who keeps a nicely stocked home is misunderstood for reasons such as the loss of independence. The last stanza is an allusion (I believe) to Joan of Arc who was burned at the stake for trying to be more than what society deemed a woman should b e.Anne Sexton often uses references to her admired her greatly. Sexton wrote this poem in such a manner that it will continue to speak to and empower women everywhere. She is looking into a looking glass and identifying with all women and with all aspects of her own mentally ill mind. Her state of mind is one of despair, loneliness, and her feelings of being an outcast. Anne Sexton battled depression and dissatisfaction with her place in life all of her life.